The Point-to-Point Authority is thrilled to announce an exciting new national sponsorship partner in Isuzu, the globally recognised leader in 4x4’s and commercial vehicles.
Paul Miller, PPA Chief Executive said “ We are delighted to secure Isuzu as a national partner. Isuzu’s vision of working with grass roots sport is perfectly aligned with pointing, and their vehicles are a staple of rural life. You just have to go to a point-to-point fixture any weekend to see how many of our racegoers and participants own an Isuzu vehicle”
Attracting new partners is a key focus of the PPA’s new strategy as they move away from a transactional sponsorship model, towards two-way partnerships.
Miller continued “We want to work with national partners where both sides gain. We can introduce partners to our pointing community and they can get pointing in front of a wider and newer audience”
Isuzu’s expertise in supporting grassroots initiatives further strengthens this partnership. Their previous collaboration with the FA’s Non-League Football programme demonstrated their commitment to raising the platform of grassroots sports, empowering local communities and fostering growth at every level. This shared dedication to community impact and operational excellence makes them an ideal partner for Point-to-Point.
Stay tuned for more updates on this exciting journey with Isuzu. Together, we are driving towards a future of innovation and excellence.
For more information, please visit isuzu.co.uk