The PPA announces the appointment of Tiggy Vale-Titterton as their new Digital and Content Marketer, starting Monday 6th January.
Paul Miller, PPA Chief Executive said “We are delighted to find someone of Tiggy’s calibre, with the skills and experience the PPA team have needed for a long time. She has exactly the profile we wanted and joins at an exciting time as we implement our new marketing strategy to grow the sport. Her experience in producing original and engaging content, particularly interviews and video geared to social media, will be invaluable in achieving our objectives”.
Tiggy has been involved with horses for most of her life, having grown up with racehorses on her grandparent's farm and aunt's pre-training yard in Hatton, Warwickshire. She is also a keen pointing enthusiast, has ridden in several point-to-points and rode her first winner in 2021.
She has around 7 years marketing experience, working both agency and client side, and a degree in International Horse racing Business from Hartpury University in Gloucestershire.
Tiggy was Head of Communications for Dan Skelton for three years, focusing on owners-experience and original content production, quickly building their social media presence and improving comms.
She has also been involved in marketing at Warwick and Cheltenham racecourses and had spells with Adrian Wintle and Paul Webber Racing.
Tiggy’s partner is Tom Ryall, Clerk-of-the-Course at Wincanton racecourse, brother of up-and-coming point-to-point trainer Harry Ryall who Tiggy rides out for at weekends.
So, a new year and a new exciting start for PPA marketing!